Established in January 1997, the DTCM has two
main areas of responsibility. The first of these
includes all the functions of the former Dubai
Commerce and Tourism Promotion Board (DCTPB),
which had been in existence since 1989 and concentrated
on the international promotion of Dubai’s
commerce and tourism interests. The DTCM’s
second main area of responsibility is as the principal
authority for the planning, supervision and development
of the tourism sector in the emirate.
Underlining
the importance attached to tourism development
at the highest level, the DTCM’s Chairman
is His Highness General Sheikh Mohammed bin
Rashid Al Maktoum, Crown Prince of Dubai and
UAE Minister of Defence. Its Director-General
is Khalid A. bin Sulayem.
As
part of its marketing role, the DTCM plans and
implements an integrated programme of international
promotions and publicity activities. This programme
includes exhibition participation, marketing
visits, presentations and roadshows, familiarisation
and assisted visits, advertising brochure production
and distribution, media relations and enquiry
information services.
In
addition to its head office in Dubai, the DTCM
has 14 overseas offices. They are located in
Philadelphia (covering North America —
East and Central), Los Angeles (North America
— West Coast), London (the UK and Ireland),
Paris (France), Frankfurt (Germany), Stockholm
(Scandinavia), Milan (Italy), Moscow (the Russian
Federation, CIS and Baltic States), Nairobi
(East Africa), Johannesburg (South Africa),
Mumbai (India), Hong Kong (Far East), Tokyo
(Japan) and Sydney (Australia and New Zealand).
In
assuming its administrative responsibilities
within Dubai, the DTCM has now taken over the
licensing of hotels, hotel apartments, tour
operators, tourist transport companies and travel
agents. Its supervisory role also covers all
touristic, archaeological and heritage sites,
tourism conferences and exhibitions, the operation
of tourist information services and the organisation
and licensing of tour guides.
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